Do
your customers have a clear and compelling reason to select you over the
competition?
One
of the best ways to keep an edge is to effectively differentiate your offerings.
Marketing
departments spend countless hours trying to articulate just how their
product/service differs from and improves upon similar products/services. And
yet, when you look at the ads, it can seem just a matter of semantics. What
really matters is what the customer perceives and values as different and
unique.
So
before you invest in consultative selling training skills to improve your sales
force make sure that you:
- Do what you can to get feedback from your customers…especially those who have switched to your company from alternative product/service sources. What is it that drew customers to you? What did they perceive as different? What aspect of your offering caused them to choose your organization?
- Clearly understand what it is that you bring to the market that sets you apart. Is it the quality of your product? The price? The convenience of purchase? Your sales force? A special feature? The guarantee?
Learn more by going to http://www.lsaglobal.com/solution-selling-training
