The Importance of Internal Networking to Drive Sales



The value of networking to connect with potential customers has been drummed into every sales person for good reason. Working with referral sources decreases the sales cycle, increases close rates, and creates a stronger pipeline.

But it is important not to neglect the value of networking within the organization as well if you are a consultative sales person.

Understanding who fits where can only help your sales efforts. You never know when you might need some extra, internal support to satisfy a key customer, add value, or to close a new deal. Where, though, should you cultivate these company connections?

Reach out beyond your sales team. You already know your co-workers. Look outside your team for people who work in different departments. Think how helpful it would be to have an ally in Finance, a friend in Customer Service, or understand how Legal works so you can facilitate the signing of a contract.

Reach beyond your comfort zone in work style. Try for some diversity in the connections you make with colleagues. It helps to understand how others in the organization tick so you can be more flexible in your dealings across functions.