Looking
to add more new clients?
The
best new consultative selling opportunities to make meaningful professional
connections may not always come through invitations to networking events.
Sometimes the most fruitful contacts come in casual invitations for coffee or a
glass of wine after work.
Though
you may know the basics about someone—their company name and title, for
instance—you may not know to whom they are connected both on and off the job.
If the prospect of a brief meeting with this person has appeal because they
seem interesting or congenial, accept the invitation. At the very least, you
will have had a pleasant conversation; at the most, you have the possibility of
extending your network to new and potentially rewarding circles. The key is to
be open to new social engagements even if there seems to be no business
advantage.
