Does
your attitude matter?
One
of the key questions to ask as you assess your success in sales is whether you
are an optimist or a pessimist. Research has shown that those with the
personality of an optimist sell more. If they experience rejection, they
interpret it in a way that is not defeatist but positive. Perhaps the customer
was not ready or the budget was not there. And if the competition won a
particular sale, they look to the next opportunity to be their win and learn
from the experience. In other words, optimists explain the loss as outside of
their control. Pessimists, on the other hand, blame themselves. They come to
believe that they don’t have the skills to be successful.
Can
this attitude be changed?
Yes…with
a consultative selling training program that teaches how to analyze what really
went wrong and what to do about it.
